The difference which adds value and uniqueness to my work is not as much provided by the individual elements, detailed below, but by the breath of each and also the power of all of them, combined.

To effectively use these strands, one needs a particular integrative mind set and an ability to continuously integrate learning coming from diverse sources.

To achieve this I commit time and money, I remain enthusiastic about new research and use creativity to abstract and integrate new knowledge into my clients reality of life and work, maintaining a pragmatic and positive perspective.

This is why I work successfully with a wide variety of people and topics, and have the empathy, flexibility and pragmatism to make a unique contribution in most cases.

Testimonial:
"I found Adina to be an amazing person, very knowledgeable and intelligent. She is supportive, attentive, encouraging, pragmatic and positive. She cumulates personal business experience, education in psychology and a wide cross cultural experience which not many coaches or consultants have." A.S. 2008.

• Cross cultural experience and savvy
  For me the cross cultural factor is not a theoretical concept but something I have personally experienced. I have successfully worked, studied and lived in France, Germany, UK, USA, Australia and Romania.
  
  Every move has brought about challenges and also related learning, insights and wisdom.
  
  There is no doubt that together with language, the culture related behaviours and values & beliefs represent a most critical factor that can make or break individual or organisational attempts to succeed, locally or globally.
  
  G. Hofstede, F. Trompenaars and M. Huijser have published research, devising cultural models mainly related to national cultures.
  
  My experience across industries and business functions has also taught me about other layers of culture: team, function, industry…
  
  As a result I have developed a culture model which integrates my own perspective with existing sources.
  
  My clients find my cross cultural savvy a rare and valuable capability.
• Extensive business experience
  Passionate about economics and business, I worked for industry leaders such as IBM, Alcatel, Johnson&Johnson, Bristol-Myers Squibb, who arguably are at the forefront of business and human resource management methodology. Such organisations are home to a tremendous amount of intellectual capital, registered patents and innovation, generated by the R&D function and their employees overall.
  
  My areas of business specialism are: procurement, logistics, quality, manufacturing, production management, people resources management, import-export and consulting functions.
  
  I have also gained a lot of knowledge about the financial sector, by working with clients.
  
  The unusually wide scope of my business knowledge enables me to very quickly establish rapport, understand a clients’ business environment, the work related pressures and goals, the prevailing culture - enterprise, country, function - the attributes, skills and motivators needed to succeed in their specific context.
  
  This enables me to work effectively with a wide variety of clients from many industries.
• Languages
  There is no better ice breaker and window into a nation’s soul, than language. In my experience, being able to speak other languages and share specific cultural references has been a most powerful rapport building catalyst. Many a time I have been able to reduce tension, get information, support colleagues and speed things up, simply because I could talk to people in their own language.
  
  My personal interest in languages and my travels have also contributed to my international professional effectiveness.
  
  Fluent: English, French, Romanian
  Conversational: Italian and German
  Understood: Russian
• The client in the wider context
  Experience has taught me that regardless of what triggers the initial interaction with a client (private or organisational) soon enough a larger picture of related elements emerges, combining personal, professional, organisational, cultural, motivational and psychological dimensions, all at once.
  
  Adopting a short sighted narrow perspective may improve things but not for long. Relapses and disappointments are just around the corner.
  
  To gain clarity and work on the actual - rather than apparent - issues, using a bigger context, is the most appropriate frame, for both the short and longer term.
  
  To this end I have developed an assessment model, based on complex systems theory, which provides a framework for individual coaching/mentoring as well as a wider group or organisation use.
  
  This model takes into account the high inter-dependency and inter-connectivity between factors such as skills, culture, personality, motivators, health, and therefore acts as a check list which guides me and my clients, in our work.
  
  A constructive journey, which provides not only an opportunity for immediate action but also longer term planning, in order to devise a solution rather than a specific fix and build a solid path forward rather than just improvising a stepping stone.
• Psychology
  Utilising knowledge of psychology is a tremendous complement to what other professionals in organisations - managers and HR managers - have to offer. This is also true for my one-to-one coaching work.
  
  Psychology is a specific science dedicated to the study of human psyche in both individuals and groups.
  
  And beyond processes and technology there are always people, united by similar traits, yet different from one another – each an individuality- a fact true even for identical twins!
  
  To manage this diversity and individuality and align the energy and force that they generate business models and common sense are not enough.
  
  My specialist knowledge in psychology enhances and complements the knowledge and methodology used by business or, in the case of individual clients, their own self awareness.
  
  In addition to general psychology, I can bring in the specific knowledge related to clinic and business psychology, which further benefits my clients (individuals or organisations), because it offers a more sophisticated, specific and insightful perspective to managing change, development and achievement.
  
  I am also able to add value and advise my clients regarding “soft” interventions, or psychological tools and methods, available on the market. My business experience provides the” reality check” about what works and what not, in the “real” world of people’s personal or professional life.
  
  This informed, objective and sophisticated perspective is what my clients find useful.